There is no denying that technology has transformed nearly every aspect of our daily lives – from how we communicate, to the way we travel, to the process through which we make decisions. Indeed, even regulated industries, typically slow to move and resistant to change, have begun to embrace disruption.
As consumers become empowered by data, social networks and connectivity, healthcare is beginning to evolve – albeit slowly – to become more patient-centric, focusing on value versus volume and experience over transactions.
But innovation in healthcare does not come easy. Moving the $3.0 trillion industry forward requires challenging the status quo, embracing new rules and new roles and understanding that radical collaboration is key to navigating the dynamic business models and complex regulations. It requires investors, entrepreneurs, designers and thinkers with a vision and a commitment to breaking down barriers for the greater good. And it requires an agility and optimism, a mentality that – despite legacy systems and entrenched traditions, we can make healthcare easier, better and cheaper.
Medical Marketing & Media recently acknowledged such leaders in their Top 40 Healthcare Transformers list. And we are proud to have our CEO Noah Craft among this year’s leaders.
At Science 37, we believe today’s standard means of recruiting, enrolling and executing clinical trials must be fundamentally reimagined in order to serve the new phase of biomedical discovery. That’s why we created an entirely new operating model that leverages mobile technology and telemedicine to bring clinical trials to the patient’s home and local care circles. By recruiting and engaging patients in their local care system, and removing geographic barriers to participation, we deliver a more efficient, less costly approach to medical research, while maintaining standards, improving the experience and ensuring a more patient-centric approach to care.
But our work is just one piece to the larger healthcare innovation challenge. From Halle Tecco of Rock Health, a leading advocate for and educator on digital health, to Naomi Fried of Boston Children’s Hospital, who was among the first to foster a culture of innovation around care delivery, to Michael Vinegra and Amy Landucci, who are leading the digital medicine revolution at Novartis, to Greg Cohen at UCB, who is using multi-channel digital engagement to transform the patient experience for both healthcare and clinical trials, these men and women inspire us to continue to pave the way for disruption. And we are excited about transforming healthcare together.